Steigenberger

Clear the way for a new family brand

The Steigenberger Hotel Group becomes Deutsche Hospitality. Our new brand combines five unique hotel brands: Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels. Under one strong, common roof, our five hotel brands can develop freely – as an international and dynamic family at eye level.

The signs are pointing to growth

With its international sound, our brand name Deutsche Hospitality creates the best conditions for worldwide growth. We are already represented on three continents with over 150 hospitals, almost 30 of which are currently in the planning or construction phase. Our goal is clear: we are continuing to expand our competitive position, develop innovative concepts and open up promising markets worldwide.

New brand – new Spirit

As Deutsche Hospitality we combine “Germaness” and globality, i.e. top German quality with international appeal. Our spirit is our strength – and brings to the point who we are: an excellent host, a forward-looking company and an attractive employer.

Deutsche Hospitality unifies five hotel brands under one roof: Steigenberger Hotels & resorts with 59 historic traditional houses, lively city residences and wellness oases in the midst of nature. MAXX by Steigenberger – new, charismatic, the focus on the essentials, true to the motto “MAXXimize your stay”. Jaz in the City with hotels that reflect the city’s attitude to life and live from the local music and cultural scene. IntercityHotel with 41 modern city hotels of the upper middle class, each only a few minutes’ walk from railway stations or airports. And Zleep Hotels – a renowned brand in Scandinavia that offers service and design at affordable prices.